Film & television

Professional choreography and dance for commercial, film, television & music video projects.

McDaniel’s work is creative, inventive and highly entertaining. She has managed to create a beautiful mixture of two dance genres, the commercial and the concert stage.
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Achinta S. McDaniel’s choreography and Blue13 dancers have been featured in a multitude of extraordinary commercial projects: in the hit show NEW GIRL on Fox, Speechless starring Minnie Driver, The Amazing Race, and multiple music videos including DJ Snake‘s A Different Way, directed by Colin Tilley, and The Strokes‘ Threat of Joy, directed by Warren Fu. We provide Bollywood, Contemporary, Jazz, Hip-Hop, Ballet, Tap, and Popular dances for film projects of all formats. Blue13 has performed in multiple films, and live events around the world, as well as for a multitude of commercials including Heineken,by Oscar-nominated director, Todd Haynes, and Madden NFL, directed by Wayne McClammy. You may have also seen Blue13 at Disneyland‘s California Adventure, and at Walt Disney World‘s Animal Kingdom.
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The cast, and it’s practically large enough to qualify as a village, provides verve and spectacle as they execute the spirited choreography and disport in their bright and inventive costumes. To have had the opportunity to witness this kind of creativity…is to know that feeling that living in L.A. might, in fact, be a most superior experience.


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Contact us for online access to our full commercial works across tv, film, advertising, and music video, and to discuss your next project

Samples of our work

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“Firebrand Sway”

“Firebrand Sway” was conceived, choreographed, and under the creative direction of Blue13’s Artistic Director, Achinta S. McDaniel. The short film won Best Short Short Film at the 2022 Berlin Short Film Festival and was an Official Selection of the 2022 PNB Dance Film Festival. “Firebrand Sway” also features Saam Gabbay as director, composer, and cinematographer and Earl McDaniel as the executive producer. The dance was performed by Valerie Chen, Joya Kazi, Arun Mathai, William Okajima, and Adrianna Vieux.

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New Girl, Season 5
“Big Mama P”
Dir: Erin O’Malley
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DJ Snake feat. Lauv
“A Different Way”
Dir: Colin Tilley
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Speechless, Season 2
Dir: Bill Purple
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Madden 16 Commercial for EA Sports
Dir: Wayne McClammy
Julian Strokes Triptych
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The Strokes
“Threat of Joy”
Dir: Warren Fu

if the bromance between nick and shcmidt taught us anything, it is that it's important to have a friend who will always have your back and join you in a bollywod dance showcase when trying to win over the parents of your significant other. their love for each other truly is #relationshipgoals.


Access, Belonging, Inclusion, Diversity, Equity


ABIDE is the cornerstone of the Blue13 ethos, and the representation of our beautiful Brown and Black company of dancers is important and relevant in the commercial realm. Our work is multifaceted, offering diverse dancers and forms including Bollywood, Contemporary, Jazz, Ballet, Tap, Modern, Popular Dance at the highest level for every film project.

Blue13 is an Indian woman-founded dance company, with a highly diverse cast, board, and staff. When you work with us, you center BIPOC artists as the important and exciting voices and movers of our generation, and show the world that ABIDE matters.

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